pathway to impact
90% of the economy of the Pacific Islands is informal, underserved – and made up of the most incredible talent, heritage and creativity.
REAL is building a pathway for that informal economy – and the people behind it – to a viable, export ready creative industry
considered by REAL
global ecommerce for good
The Considered by Real e-commerce platform offers a new ecosystem for SME & MSME growth that incorporates value-chain creation with global market access that is digitally enabled and powered to create opportunity for Pacific creative industries. The shared service platform developed by REAL Impact is a key strategy in ensuring that sustainable economic development becomes achievable for Pacific artisans, and that the economic and social benefits flow back into the wider community where it is needed.
Global Ethical Sourcing
Demand for sustainable and socially responsible products is growing, and with it the demand for right fit value chains. To create product pipelines that appeal to discerning consumers and millennials who want, and are willing to pay for, more sustainable, high-end products and brands needs a considered approach.
Heritage, Culture and the Creative Industries
The United Nations Sustainable Development Goals affirm the importance of cultural diversity, culture and creativity. The cultural industries are key to the promotion of economic and social wellbeing. They hold great potential to contribute further to international trade, diplomacy and cooperation, and both require and deserve dedicated partnerships and international support.
"We blend design with community and social development"
/ Ruth Choulai - Pacific Regional Manager /